Ensayo
scope.
logo / brand identity
role.
designer
type of project.
speculative work
year.
2026
project overview.
I rebranded Ensayo to give the established fitness equipment brand a more modern and distinctive visual identity. The goal was to move away from its outdated look while keeping the brand’s strength, reliability, and experience.
Logo & Mascot
Building a stronger identity
I redesigned the logo and developed a mascot to give Ensayo a more recognizable and approachable personality. The new identity combines the brand’s fitness-focused character with a more modern visual direction.
Defining the new look
I developed a new color palette and typography system to create a bold and consistent visual style. These elements were chosen to better reflect Ensayo’s strength, energy, and modern positioning.
Putting the identity to work
I applied the new identity across different brand touchpoints, including marketing materials, social media, merchandise, and other visual assets. This helped demonstrate how the refreshed brand could work consistently across different formats.
