Orus
scope.
role.
founder
type of project.
personal work
year.
2026
Building a brand from the ground up.
As the founder of ORUS, I developed the brand from concept to product, shaping its identity, voice, personality, and overall direction. I also handled the day-to-day creative and business operations behind the brand.
Brand Identity
Creating the ORUS personality
I developed ORUS's visual identity, brand voice, and personality to create a distinct identity around active living. I made sure the branding stayed consistent across the products, content, packaging, and customer experience.
Product Design
From concept to product
I designed the ORUS shirts from the initial concept and artwork to the final product. I worked through the design, production, and product presentation to turn the ideas into something customers could actually wear.
Creating content that connects
I planned photoshoots, developed content ideas, and created campaigns to promote ORUS and its products. I handled the creative direction and production to keep the brand active and engaging across social media.
Putting the brand in front of people
I created and managed Meta advertising campaigns to promote ORUS products and reach potential customers. I handled the creative assets, campaign setup, and overall direction of the ads.
