URSAB ROTC Unit
scope.
role.
type of project.
academic work
year.
2025
Giving ROTC a fresh look
URSAB ROTC UNIT lacked a strong and consistent visual presence, with outdated designs and little social media activity. I helped refresh the unit’s image through social media design, t-shirt design, and video editing, giving ROTC a more modern and recognizable presence.
Social Media
Building an online presence
I created social media content to introduce ROTC, promote activities, and engage incoming freshmen. The goal was to make the unit more active online while presenting ROTC in a more positive and approachable way.
T-Shirt Design
Creating unit identity
I designed an official t-shirt to give the unit a stronger visual identity and create a sense of uniformity among cadets. The design combined ROTC elements with a cleaner and more modern direction.
Video Editing
Showing the ROTC experience
I edited promotional videos that showcased ROTC activities, cadets, and the overall experience of the program. The content was designed to give students a better understanding of ROTC and make the program more appealing to incoming freshmen.
Outcome
Creating a stronger presence
The refreshed visuals gave URSAB ROTC UNIT a more consistent and recognizable identity across its social media and physical materials. The new content also helped increase awareness and promote a more positive image of the program.
