Talichips
scope.
role.
Project Lead & Brand Designer
type of project.
academic work / thesis
year.
2026
project overview.
Talichips is a naturally made snack crafted from Talinum fruticosum, offering a crispy alternative to conventional snacks while highlighting a lesser-known local ingredient. As project lead, I guided the research and creative direction, developing the brand identity, packaging, advertising strategy, and promotional materials.
Logo
The face of Talichips
I designed the logo to create a simple and memorable identity for Talichips. The design combines a playful character with elements inspired by the product and its natural ingredients.
Defining the visual style
I selected the color palette and typography to build a consistent visual language for Talichips. These elements helped establish a fresh, friendly, and recognizable look across the brand.
Packaging
project overview.
I designed the packaging and developed its visual layout, applying the brand identity to create a cohesive and appealing product that stands out while keeping the information clear and easy to understand.
project overview.
I applied the identity across different materials, including stickers, posters, social media content, and a promotional video. This allowed me to explore how the brand could stay consistent across different formats and touchpoints.
Mockups
project overview.
I created the final product mockups to showcase the complete Talichips identity in a realistic setting, bringing together the logo, packaging, colors, and other visual elements into one cohesive presentation.
