URSA BFA
scope.
role.
PROJECT LEAD
type of project.
ACADEMIC WORK
year.
2025
Building the Identity
URSA BFA lacked its own visual identity, making it harder to represent the program’s creativity and attract incoming students.
Successfully developed a unique and fun visual identity for URSA BFA, helping the program better express its creative spirit and appeal to incoming students.
Logo & Color Palette
The Identity
The URSA BFA logo uses bold shapes and bright colors to show creativity, innovation, and the exciting world of design.
I used yellow, red, blue, and green equally to create a fun, energetic, and balanced look that works well across all designs.
Visual Direction
A Visual Language
It features fun and lively images that showcase the diverse talents of BFA students. Geometric shapes are used throughout to add a modern, creative feel and tie everything together visually.
Applications
Bringing the Brand to Life
Here’s how the visual identity extends across brand collateral. Showcasing its consistency, versatility, and real-world impact through items like business cards, brochures, and more.
